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Candidate

Female, 45 years, born on 27 June 1979

Not looking for a job

Moscow, willing to relocate (Portugal), prepared for business trips

The approximate area of the job search is specified

Director, Retail Marketing

450 000 ₽ in hand

Specializations:
  • Marketing and advertising department manager

Employment: full time, part time, project work

Work schedule: full day, flexible schedule, remote working

Work experience 25 years 11 months

June 2015 — currently
10 years 1 month
Startup & Marketing consulting

Moscow, www.startup-marketing.ru

Marketing Consultant
Startups: - Severgroup (2 startups at HR and Medical Care) - Aimiam – IT startup - Itorum - IT startup - Kultura Zdorovia – nonprofit organization - Projects evaluation (~10 projects). Retail projects: - Utkonos.ru - online hypermarket - Podruzhka - retail cosmetic chain - Hoff - furniture chain stores - TUI Russia - tour operator and travel agency - Zalog Uspekha - jewelry and pawnshop chain - Malltech (ex-RED) (Leto Shopping Mall)
August 2014 — July 2015
1 year
KupiVip.ru

Russia, www.kupivip.ru

CMO
• Lead, manned and restructured Marketing Department. • Reformed direct-mail and CRM systems (KPI's met in 2,5 months). • Developed new positioning strategy • Conducted successful rebranding • Developed and implemented revolutionary AD campaign.
September 2010 — May 2014
3 years 9 months
Svyaznoy

Moscow, job.svyaznoy.ru/

Marketing Director of Retail Loyalty Program
• Customized marketing communication policy • Developed multichannel system of direct marketing (18 million clients). • Dramatically increased Conversion Rate of all marketing channels. • Implemented over 2000 cross-marketing promotions with 60 retail companies.
December 2007 — May 2010
2 years 6 months
Consumer electronics retail chain "Expert"

Moscow

Marketing Director
• Developed, budgeted and implemented strategic and operational marketing plans • Conducted efficient AD campaigns while saving over 70% of the budget. • Implemented over 250 both federal and regional trade-marketing programs. • Reduced personnel costs (4 employees instead of 18).
August 2005 — November 2006
1 year 4 months
Computer stores chain «Pozitronika» (MERLION Company)

Moscow

Head of Marketing department
• Launched computer retail chain (150 stores within 10 month). • Lead the creation of new national level Brand. • Created brand’s attributes • Developed and performed over 100 regional and federal ATL/BTL campaigns.
November 2002 — August 2005
2 years 10 months
Computer Equipment Distributor MERLION

Moscow

Head of analitycal department / Brand manager
• Executed market analysis, monitoring, sales forecast and planning on nationwide scale • Identified opportunities for profitable growth • Launched new successful brand
October 2001 — October 2002
1 year 1 month
Marketing communication agency OMNI Marketing

Moscow

Marketing consultant
• Marketing researches • Marketing consulting • Brand management • Product promotion
January 1997 — July 2000
3 years 7 months
The UN residential places centre HABITAT
Personal assistant for project manager
Planning, Presentations development etc

Skills

Skill proficiency levels
Development and management of cross promotional direct marketing campaigns for 50 national retailer
Innovative development of Russia’s largest loyalty program with more than 18 million members
More than 14 years of extensive experience focusing in quantitative analytical-based retail market
Over 100 monthly promotion campaigns driving revenues and profit growth for 5 200 retail outlets
Successful launch of largest Russian computer retail chain from business idea development
CRM
Analytical skills
Brand Management
Product Marketing
Team management
Marketing Analysis
Project management
Start-up project
E-Mail Marketing
Media Planning
Internet Marketing
B2C Marketing
Retail

Driving experience

Driver's license category B

About me

Main advantages: • Solid Marketing Education • Analytic, data-based approach towards Marketing • Successful branding experience • Extensive retail experience. Main achievements: • Over 15 years of extensive experience in retail marketing. • More than 100 promotion campaigns per month driving revenues and profit growth for 5 200 retail outlets. • Development and implementaion of revolutionary AD campaigns for less than 30% of the budget. • Successful launch of computer retail chain from business idea development to opening of 150 stores.

Portfolio

Higher education (bachelor)

2016
Skolkovo Moscow School of Management
Directors Workshop, Course for entrepreneurs
2001
Haagse Hogeschool (Hague Graduate School). Hague (the Netherlands).
Economics and foreign languages Section., Marketing communications Course
2001
Russian Academy of economics named after G.V. Plekhanov. Moscow.
Institute of Marketing, Marketing specialist
1999
Russian Academy of economics named after G.V. Plekhanov. Moscow.
General economic faculty, Bachelor of economics

Languages

Russian — Native


Dutch — A1 — Basic


English — C1 — Advanced


Portuguese — A2 — Elementary


Citizenship, travel time to work

Citizenship: Russia

Permission to work: Russia

Desired travel time to work: Doesn't matter