Strategic Planning and Execution: - Executed product strategy with go-to-market plan, resulting in consistent 3-5% MRR growth MOM. I - Implemented comprehensive content marketing hub, driving 80,000+ unique users in three months. Data-driven Decision Making: - Leveraged comprehensive monthly analytics to optimize CJM, decrease CAC, and attract new user cohorts. - Achieved 40% CAC reduction within six months through strategic channel allocation. Brand Development and Positioning: - Developed distinctive product proposition, refined identity, and compelling key messages in "red ocean" category Relationship Building: - Successfully bridged product and marketing teams (20+ people) for orderly new product launch. Budget Forecasting and Management: - Demonstrated adept skills in accurate budget forecasting, maintaining costs while increasing profitability. Team Leadership and Management: - Led dynamic team of 4 experts and outsourcing agencies in diverse marketing disciplines. - Promoted agile work environment through efficient project management methodologies. Cross-functional Collaboration: - Proactively collaborated with sales team, driving significant early traction for new product launch. - Established end-to-end analytics for comprehensive sales performance tracking.

Key Qualifications & Responsibilities: - Marketing team management - Marketing strategy development - Budget responsibility - Developing product/service for events promotion - Defining marketing communication assets - Launching a new product on the market - Developing and launching ad campaigns - lead generation, image, product - Product marketing audit - Event management S- election & building relationships with advertising agency Key Achievements: Assembled a team of top specialists in defined marketing directions (team of 5) Identified annual marketing strategy & decomposed it to the tasks among the team - Build & strengthened marketing service with several directions (perfomance, content, direct-marketing, smm, marketing communications - key expertise) - Developed strategy to drive goals forward to support business growth, acquisition, user engagement, and brand awareness. - Launched ad service Eventspromo - with revenue around 1 mln per 6 month - Formulated positioning & managed rebranding of the company - Launched several digital ad campaigns focused on lead generation & awareness (team: performance manager, copywriter, designer). av.ctr - 1,7-2%, av. cpc - 18-25 rub (b2c) - Started CJM development to find weaknesses in communication & product - Started project with cross-cutting analytics (to evaluate digital channels efficiency) - Was one of the participants in integration of project approach in the company (OKR system) - Published 12 pr articles about Ticketscloud in business, lifestyle & tech media - Build strong relationship with promoters, artists and their managers - Organized promo materials and celebration of company anniversary

Key Achievements: - Developed portfolio strategy for retail asset (Concept group) of AFK Sistema - Created digital strategies for several FMCG brands (Ballantines, Chivas, Curtis, Mayskiy chai, etc.) - ta analysis, competitive review, communication approach - Created brand communication strategy for (Curtis, Mayskiy chai) - Held 20+ consultations for startups or small business

Key Qualifications & Responsibilities: - Leading strategic proposals in all pitches - Managing team of researches, creators, managers - Proactive support of «clients on retain» - presentations, conference presentations, etc - Support agency founders in business consultancy (marketing part) Key Achievements: - As a project lead managed production of https://mastercard.khl.ru/ - ux design, content production, analytics integration - Created proposals (strategy, site optimisation, smm) for different clients (fmcg, retail, fastfood, start ups, etc.) - Created materials & presentations for client meetings - Achieved win rate 30% in tenders - Developed product for digital strategy creation

Key Qualifications & Responsibilities: - Created annual digital/communication strategies for clients on retain - Took part in tenders for new clients - Monitored researches about generations, social trends, it trends, etc - Worked with key brand metrics (BHT, U&A, market research) - Prepared materials & managed the process of campaign idea creation Key Achievements: - Launched ad campaigns with clients on retain (image, promo, new product launch, etc) - creative development, media mix, - Presented strategy on international level (Fifa’18 - strategy for mascot selection in Zurich) - Agreed and implemented 10+ strategies - Achieved win rate 20% - Took part in 5 strategic workshops - Monitored 10+ focus groups by clients order

From 2011 to 2015 worked as strategic manager in top-3 Russian advertising agencies: BBDO, JWT. Got experience in marketing basics in international agency Added Value, which is focused on finding marketing insights and conducting qualitative research. RESPONSIBILITIES: - Preparing strategic presentations and launching advertising campaigns - Audience analysis, competitive analysis, brand health tracking - Monitoring consumer and social trends - Preparation of content plans for SMM clients

Экономическая безопасность и анализ рисков, Анализ рисков