1. Initiate, manage and lead in development and execution in each business level the repositioning process of Eldorado brand. 2. Create the new positioning and communication strategy of Eldorado brand. 3. Create strategies to take advantage of market opportunities. Conceptualize strategic initiatives and implement details of a campaign. 4. Execute strategies with cross-functional teams. 5. Manage external marketing partners such as advertising agencies, digital marketing and production. 6. Develop brand standards and usage guidelines. 7. Set up the research department in the company. 8. Define business objectives for further research. Estimate the annual research budget; establish set of strategic and tactical studies. 9. Track consumer and market insights, determine new services and products and delete underperforming services and initiatives.

1. Identifying consumer, customer & market information gaps throughout the region and initiating, prioritizing, developing and managing research solutions to fill the gaps identified. 2. Leading in development and execution of region’s consumer, customer, channel and market information strategies to drive fact-based decision in the region. 3. Establishing and improving understanding of marketplace performance of Coca Cola brands and performance drivers to optimize marketing mix and return on investment. 4. Establishing information dissemination procedures to ensure timely and easy access of decision makers to key findings and insights. 5. Managing a portfolio and a budget of market and consumer research suppliers in a cost-effective way.

manage, conducting and analysis of quantitative and qualitative research, analytical reports

manage, conducting and analysis of quantitative and qualitative research, analytical reports, presentations and negotiations with clients, control over the process of publications’ selection for Mass Media, planning of marketing researches and control over realization of researches, working out of questionnaires, training and briefing for interviewers

социология и психология, Социология