- Managed a team of designers, improving video quality and reducing edits by 60%. - Generated 10-40 video ad ideas weekly, creating over 8,000 videos. - Implemented regular brainstorming sessions, increasing the number of unique ideas by 100 monthly. Increased the weekly number of unique videos from 5 to 15 (+40 variations). - Raised the average CTR from 1% to 2-3%. - Doubled the speed of creating scripts and assets for ads with AI.

- Conducted over 50 creative sessions for clients, including Leroy Merlin, Sber, Genesis, GrowFood, and Replika. - Increased client engagement in generating product ideas by 60% by implementing brainstorming sessions. - Recruited 5 new video production agencies and organized 10 UGC content shoots in different locations with teams of 3-6 people. - Developed and implemented an idea-generation system, producing 60-100 ideas per session. - Created AR content for TikTok, preparing all technical documentation for presentations of platform AR features to clients.

- Introduced Scrum to the team, doubling the number of videos produced per week. - Organized a system to collect analytics in Tableau from various advertising channels, reducing decision-making time for campaign optimization by 40%. - Developed a creative strategy based on target personas, increasing CTR to 3-5%.

- Developed a plan, created documentation, hired designers, and launched the video advertising production process (Facebook, Instagram, YouTube, PPC networks) within 2 months. - Increased revenue from social networks by 40% and PPC by 50% through quality and regular video content within 4 months. - Built a team system: implemented regular 1-2-1s, introduced individual growth plan for designers, added motion designers to the grading grid, increasing employee competencies. - Organized collaboration with 6 products and 10 departments, creating a task prioritization system and knowledge base, increasing transparency and reducing task closure time by 90%.

- Acted as Art Director, overseeing content quality and ensuring 2 content packages were released each week, with 26-30 units delivered without missing deadlines. - Technically optimized projects from designers to developers, increasing the speed of content creation by 30% and reducing error and revision rates by 60%. - Created content plans and development backlogs based on 2 months of upfront analysis. - Mentored and grew 6 juniors to 3 mid-levels, 2 seniors, and 1 lead.

Факультет сервиса и рекламы, Реклама и связи с общественностью

Product Design School, UI/UX designer

Школа креативных методологий и инноваций, Стратег, креатор (клиенты Ozon, Alfa Bank)