Telegram: @ozinovieva e-mail: olga.a.zinovieva@gmail.com LinkedIn: https://www.linkedin.com/in/olga-zinoveva-20764b168 Client 1 (64% of portfolio) - #1 pharmacy ecom chain in the region CJM: Increased sales by 15% and product card CTR by 13% (to 21%) by identifying and fixing bottlenecks based on customer journey map analytics - optimized website presence and assortment. Client 2 (29% of portfolio) - #1 grocery ecom chain in the region Expansion: Increased sales 4,5x ($4k to $18k/month) in 3 months by growing SKUs amount 8 → 28 along and expanding to a new region, based on sales analytics and negotiations. Data Driven Approach: Launched a data-driven marketing initiative, achieving 418% ROMI by segmenting the target audience and personalizing growth campaigns across key channels. New Clients (+7% of portfolio) - #1 perfumery ecom chain in the region End-to-end Ownership: Unlocked extra revenue stream (+7%) by owning the process of entering new ecom retailers from start to finish: negotiations, product assortment matrix, unit profitability analysis, marketing initiatives. Partnerships: Boosted new product sales by 77% by negotiating a pro-bono video-stream partnering with the top 1 ecom perfumery chain (60%+ market share) with an external expert. Other Initiatives: Problem Solving: Resolved year-long stockouts (22% of portfolio) across 5 platforms optimizing forecasting establishing a stable supply funnel in collaboration with Logistics. Budgeting: Got rid of budget discrepancies and financial risks (budget of $10k per month) by creating a unified analytics system.

Product Optimization: Boosted purchase conversion by 14% on avg among all ecom platforms by updating product visuals based on A/B split-testing to identify top-performing design; managed design vendor. Strategic Planning: Initiated a shift from 12 to 18-month planning cycles, cutting 276 man-hours per cycle (17% efficiency gain) and enabling long-term strategic agility. Subscription Initiative: Cut marketing costs $20k→ $5k by leading the launch of the 1st ever subscription program for pet products with 80% retention in Russia in cross-functional collaboration with Analytics, Sales, Marketing teams, and the retailer team. SEO Leadership: Achieved top search positions for the key products organically by conducting SEO optimizations aligned with customer search intent (MPStats, Wordstat) and platform algorithms. BI & Analytics Transformation: Pioneered analytics process transformation: managed a cross-functional team to develop a centralized Sales+Marketing data warehouse (DWH) and BI dashboard among e-com platforms.

CRM Management: Developed an internal CRM module used for over 200+ employees in collaboration with IT specialist and senior analyst

Analytics: - Gained an understanding of business processes - Prepared, cleaned, blended, merged data and created data models - Determined ways to standardize data - Analyzed and validated financial statements - Communicated with a client company to collect data

Ф-т международного бизнеса и делового администрирования, Управление внешнеэкономической деятельностью и современные маркетинговые коммуникации

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Devtodev, Product Analytics. User monetization

Devtodev, Mobile Game Marketing

Devtodev, Marketing in the games industry

DataCamp, Python

Skillbox, Data Science

Yandex Practicum, Data Analytics

SQL Habit, Product and Marketing Analytics