Work as freelance project manager with focus on marketing and project management for small and medium size companies. • Key customers: Spanish Embassy, Fontini Group, Morodo Partners, Detali School of Design, startups • Business segments worked: consulting, FMCG, architecture and interior design, construction, embassies and economic chambers • Core projects done: Mexican tourists support pre and during World Cup 2018 Russia, development of marketing strategy for upscale switches producer, human resources search for multinational food business, organization of events for Embassies (with focus on Spain and Mexico), settlement of factory in Russia for Spanish pipes production company.

February 2008-March 2014 Led marketing for Citi brand across the bank and marketing for affluent\HNW individuals and asset products • Responsible for Citi brand communication • Responsible for marketing in bank branches in retail • Organised regular events for existing and prospect customers • Initiated and implemented Citibank affluent proposition relaunch • Launched first on the market affluent multichannel campaign involving TV • Initiated and launched first on the market BTL and digital campaigns for affluent segment • Led e-marketing for affluent\HNW individuals including lead generation activities, e-communication, e-programs with partners, search optimization and e-advertising campaigns • Developed and implemented affluent CRM model • Actively participated in the launch of new proposition for HNW segment including opening of new branches • Initiated the launch of bank anti-crisis multi-channel campaign to retain customers during economic crisis Affluent segment head, October 2005-February 2008 Joined to lead Citi proposition for affluent segment under Citigold brand • Developed new sales incentive scheme to build solid customer base • Initiated change in pricing strategy to drive revenues • Drove the implementation of new back-office processing system to increase quality of service at front-end and customer satisfaction Key achievements: made core contribution into making Citi win brand of the year Effie award in 2012; achieved 2.4 times growth of Citigold brand awareness in 1,5 years years; helped to retain customer savings in the bank during economic crisis; arrived at 2 times growth in funding levels; achieved consistent increase in revenues up to 59% per year.

Puig, International Business Manager, April 2005-October 2005 Promoted to lead Puig cosmetic business in CIS countries and Baltics (Nina Ricci, Paco Rabanne, Carolina Herrera, Prada, Payot, etc.) • Defined business strategy, product mix, pricing and distribution strategy in each country • Found core partners for each market and negotiated pricing and shelf strategy for each brand • Developed continuous promotion programs for core distributors in each market • Launched P&L and A&P control programs for each market and distributor United Europe, Puig Group Business Manager, December 2003-April 2005 Joined to manage Puig group cosmetic brands in the distribution company • Developed and implemented brands business strategy, product mix, pricing, distribution strategy • Managed relationships with core retailers (L’Etoile, IDB, Articoli, Stockmann) • Led the logistics of more than 1000 product references (product ordering, shipments, delivery to retail chains) • Set up and managed diverse team of brand managers, merchandisers, shop consultants and make up artists (60 people) Key achievements: achieved annual growth of sales at 50%+ level; built effective team; achieved visibility of Puig brands in retail chains in Russia.

Category Manager, Hair Care and Household, December 1999-January 2002 Promoted to lead 2 business categories in Russia and Ukraine (Sunsillk, Timotei, Domestos, Cif) • Initiated and led full relaunch of strategic brand Sunsilk including change of product range, pricing and communication • Organized launch of new household brands on the Russian market • Led launch of hair care and household businesses on the Ukrainian market • Actively participated in field-work and business strategy development for low-income consumers Rotation Program, November 1998-December 1999 Led cross-functional project targeted at increasing efficiency of internal processes • Developed and implemented the proposal for business processes reengineering (including sales, supply chain, production, advertising agencies) Assistant Product Manager, Deodorants and Oral Care, November 1997-November 1998 Joined the company under Graduate Recruitment Program for young graduates with high potential • Assisted brand manager in managing Rexona, Impulse, Axe, Pepsodent and Signal brands in Russia Key achievements: moved Unilever from #10 to #2 player on the hair care market; new Sunsilk Russian proposition was further implemented by other countries; launched range of products for low-income consumers

General Management, MBA

General Management, Master

Marketing , BBA